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Business Analytics and Insights: A Time of Transformation

For years, business, sales and marketing executives have been looking for opportunities to use data in new ways to revolutionize how they understand their business. These leaders are digital transformation and analytics champions and they see business insights differently — not as a means to one-off process improvements or cost reduction opportunities, but as a part of a new generation of customer experiences. The relationships built from these experiences will be personalized enough that they will increase engagement, deliver value, boost conversions and improve retention numbers.

According to Forrester, “turning raw data into actionable insights is increasingly more critical to a firm’s ability to win, serve and retain customers. To accelerate their journey to become insight-driven, companies are evaluating and adopting a range of contributing solutions (technologies and professional services).” The information required for this change already exists, companies just need to find a way to analyze it and act on their findings.

In the modern analytics landscape, digital transformation and analytics champions can be found across every business function, from data teams in big corporations to the masters of domain knowledge on sales, marketing or finance teams. They all share a need to develop cutting-edge business operations, a compulsion to think forward and a commitment to accurate data.

At the same time, these trailblazers have diverse needs with regards to flexibility, simplicity and the power of the platforms they use. In order to uncover and act on the insights to win loyalty from prospects and customers, they need analytics stacks that can keep up with them. Business analytics stacks are responding to these needs by delivering solutions for this data-savvy customer. That’s where our partner Blendo comes in.

The future of digital transformation and business insights

Building a data infrastructure stack sounds intimidating. It’s a task that historically required a heavy time investment, effort and technical expertise, but all of that is changing. Modern data stacks need three main parts: a warehouse to store data, a way to populate (ETL or ELT) that warehouse and a platform to analyze the data.

Technology makes each of these parts equally achievable. Even more importantly, the analysis is available for every employee, including data professionals, citizen data scientists and line-of-business executives. It is easier than ever for companies to realize the benefits of a strong data infrastructure for their business strategy, but what does this mean for each of those employees and the way they interact with the pieces of the data stack? Let’s look a little closer.

You can set up a data infrastructure in the same amount of time it takes to read this post.

The first building block is to find a place to store your data. The cloud has made this part of the process a lot easier. Technologies like Amazon Redshift, Google BigQuery, Microsoft SQL Server and Snowflake have reduced setup time to just minutes.

The second block is a data platform, where you will analyze your data and build insightful dashboards that can drive your business. That’s an easy decision: Periscope Data connects easily with any of the warehouses mentioned earlier, and is the fastest, most powerful, most flexible BI platform available today.

Our partner Blendo can be the link between those first two steps, connecting your data sources with your BI platform, enabling powerful business analytics and actionable insights to power every team in their interactions with customers. Created to provide equal value to technical and non-technical teams, Blendo enables frictionless access to cloud data for accounting, sales, marketing or support professionals.

Connecting your data sources

This post won’t be a full-fledged guide, but Blendo is built to integrate multiple data sources through simple APIs with consistent connections that provide ready-to-use, quality data in no time.

Traditional data connection processes often took several weeks or even months to implement, without taking into consideration the iterations and optimizations required to start working. In the end, by the time insights were available from data, it was too late. And you could remove unmodeled, ad hoc inquiries from your workflow entirely. Cumbersome traditional processes with complicated APIs and high-maintenance data models are no longer necessary. Blendo is a shortcut around those inconveniences.

With Blendo, integrations like connecting Salesforce to Amazon Redshift or Pardot to BigQuery require 3 simple steps:

  1. Sign-up with Blendo
  2. Connect your data source (eg Salesforce)
  3. Choose the data you want to sync

That’s all it takes. You will start getting data into your warehouse within minutes of establishing that connection and you start discovering insights and winning customers in just days. If you want to learn more about the specifics of Blendo’s technology, check out their documentation page.

Reliable modeling and syncing

Our partners at Blendo take pride in having ownership of their data integrations. They optimize them continuously, striving for availability and data consistency, and are always challenging their team to provide the best possible data models for their analyst clients.

Building middleware is a difficult job. Blendo must adhere to rulesets from multiple partners and compensate for possible service interruptions or unknowns that could cause a sync halt. For any integration, Blendo pulls data from the API resources concurrently. A problem with one of these resources will not break or halt their sync. In that instance, the API resources will continue and their system will intelligently recover. In any case, customers will have data to work with and Blendo will alert them of any errors.

Connecting your data warehouse

Blendo connects with Amazon Redshift, Google BigQuery, Microsoft SQL Server or Snowflake warehouses as destinations. You can find all the setup steps in the Blendo documentation.

The flexibility of a middleware platform like Blendo is that even if you start with a PostgreSQL instance today and you scale to Amazon Redshift tomorrow, you will not need to worry about the migration or how you are going to change your SQL queries for the new destination. Blendo requires only a few clicks.

Connecting Periscope Data

Connecting Periscope Data to your warehouse will give you all the advantages of our best-in-class BI platform, including the fastest time to insight and the flexibility to scale to meet future analytics needs.

Blendo's simplicity, powerful platform, data quality and data analytics friendliness are a perfect match with Periscope Data. As a digital transformation and analytics champion, you should be thinking about your next big data initiative. Faster data connections and faster data insights translate instantly to better customer experiences and bigger competitive advantages.

This content is brought to you by Periscope Data partner Blendo. To learn more about our other partners or become one yourself, visit our partner page.


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Lauren Gimmillaro
Lauren Gimmillaro is Periscope Data's channel sales manager. After graduating from Stanford, she pursued a career in sales at Oracle, Airware and now Periscope. Lauren is passionate about preserving fresh water and traveling the world.